Most Disgusting Promotional Tactics of 2017

***MOST DISGUSTING PROMOTIONAL TACTICS OF 2017***

I said I was going to write one of these blog entries and by god I plan on delivering. It took a while, but the Wrestling Observer Newsletter awards are finally released to the public. Before I get to the part where I combine my love for pro-wrestling with my love for shocking the shit out of people, I must make a few observations. Firstly, poor Bray Wyatt. Poor, poor Bray Wyatt. Worst Gimmick, Worst Feud of the Year (vs. Randy Orton), and Worst Match of the Year (also vs. Randy Orton). And secondly, I can see the irony in a wrestling machine like Daniel Bryan winning an award for Best Non-Wrestler. Yes, he’s been retired since 2016, but still, that’s kind of ironic. Now that those tidbits are out of the way, it’s time for some shock and awe…and maybe just a modicum of writing advice. A modicum may be all that you need tonight. As usual with these yearly journal entries, I’m going to start with the winner of the actual award and work my way down the list. There we eleven candidates this year: one winner, nine runner-ups, and one honorable mention. Pick your jaw up off the floor!

***WINNER (OR LOSER, DEPENDING ON HOW YOU LOOK AT IT)***

LIST ITEM: WWE promoting Jimmy Snuka as a hero in death.

THOUGHTS: What can be said about Jimmy Snuka? He was a legend. He was a high flyer. He was a Hall of Famer. You know what else he was? A suspect in the manslaughter of his former girlfriend Nancy Argentino. Of course, he was never convicted of the crime because he was declared legally incompetent to stand trial. Uh-huh. Sure he was. And what does WWE do after Snuka dies of pancreatic cancer? They play a video package of him looking like a million bucks inside the ring. The audience booed the shit out of this display and rightfully so. Jimmy Snuka didn’t remember murdering his girlfriend…but Pepperidge Farm remembers!

***SECOND PLACE***

LIST ITEM: Jinder Mahal’s racist tirade against Shinsuke Nakamura.

THOUGHTS: If you’re living in the year 2017 or beyond, it’s probably not a good idea to compare a Japanese wrestler to Mr. Miyagi while doing fake karate moves in the ring. It’s also not a good idea to say the Japanese wrestler doesn’t “rook right”. And please, oh please, don’t say Mr. Nakamura looks like Pikachu having a seizure. Is it any wonder the audience chanted “That’s too far!” over and over again during these promos? Don’t we already get enough racism from our current president and the rise of the alt-right? Next thing you know, Jinder Mahal’s going to come out in a Pepe the Frog mask.

***THIRD PLACE***

LIST ITEM: WWE using the Ultimate Warrior’s legacy to promote Susan G. Komen’s breast cancer cause.

THOUGHTS: It’s bad enough The Ultimate Warrior was once known for telling an Arab college student to “Get a towel!” It’s bad enough he said, “Queering doesn’t make the world work!” It’s bad enough he said he was happy that wrestling manager Bobby Heenan had cancer. Now you’re going to take this social pariah and put his face on breast cancer awareness campaigns? That’s like putting a climate change denier in charge of the EPA or a dumb shit in charge of the Board of Education. Oh wait…

***FOURTH PLACE***

LIST ITEM: Pushing Jinder Mahal has WWE Champion in order to please the Indian market.

THOUGHTS: Poor Jinder can’t catch a break, can he? He’s already the recipient of Most Overrated Wrestler in 2017 and he’s second place for Most Disgusting Promotional Tactic. Now he gets fourth place on the list as well. Let’s be honest: he wasn’t a very good champion. His matches sucked, his character development was non-existent, his monologues were derailed by a blown-out voice, and the only way he could get legitimate heel heat was by being a racist asshole. Imagine if Family Guy pushed Herbert the Pervert as their top protagonist. Actually, they could very well do that one day. Bad example!

***FIFTH PLACE***

LIST ITEM: Rizin MMA booking Gabi Garcia in fights against older and smaller women.

THOUGHTS: I think we can all agree that super muscular women shouldn’t be beating up on grandmas. Unless you want your promoted character to be seen as a super villain, it’s probably not a good idea to book him or her this way. I once joked with my brother James and his friend Blake that The Simpsons would be disturbing if Homer choked other characters besides Bart, namely Maggie (a baby), Marge (his wife), Santa’s Little Helper (the dog), or Abe (his father). Well, do you see where I’m going with this?

***SIXTH PLACE***

LIST ITEM: Kevin Owens head-butting Vince McMahon.

THOUGHTS: I’m actually okay with this one since Kevin Owens is supposed to be a jerk-ass heel and this is how he earns the audience’s hatred. I know, I know, Vince is an old man and shouldn’t be taking stiff head butts, but it was his own idea, so if he’s okay with it, I’m okay with it.

***SEVENTH PLACE***

LIST ITEM: Sexy Star staying employed in wrestling even after intentionally breaking Rosemary’s arm.

THOUGHTS: The only way pro-wrestling works is if the contenders in the ring trust each other with their bodies. Yes, it’s supposed to look and feel as painful as possible, which is why it’s even more important to be careful in there. Well, Sexy Star wasn’t careful at all. In fact, she tore the shit out of Rosemary’s arm and blamed the victim for it. How nice. How fucking nice. There seems to be a lot of victim blaming these days, though for much worse crimes against humanity.

***EIGHTH PLACE***

LIST ITEM: WWE encouraging bullying in the workplace while simultaneously pushing an anti-bullying campaign.

THOUGHTS: I already did a journal entry last year about Mauro Ranallo and his struggles with being harassed by JBL. But yeah, this is a company-wide problem that affects everybody employed. In 2011, WWE actually won the Most Disgusting Promotional Tactic award for pulling this shit with overweight and Bell’s Palsy-suffering announcer Jim Ross. I thought Mauro’s dilemma would be the winner in this case as well.

***NINTH PLACE***

LIST ITEM: Conor McGregor’s racist comments against Floyd Mayweather, Jr.

THOUGHTS: Telling a black boxer to “dance, boy” and calling his family members “dancing monkeys”? Not cool. Not cool at all. It also doesn’t help that Conor once said that he’s “black from the waist down”. If Jinder Mahal can’t get away with pulling this shit against Shinsuke Nakamura, then Conor McGregor (regardless of his popularity) has to be held to the same standard. It did make for a lucrative feud between Conor and Floyd, but that’s beside the point.

***LAST PLACE***

LIST ITEM: Promotion of Antonio “Bigfoot” Silva vs. Rico Verhoeven.

THOUGHTS: If you thought booking Gabi Garcia against grandmas was cruel and unusual, get a load of this. Rico Verhoeven had earned his moniker of King of Kickboxing. He has a great record with wins over big names and has stayed fresh as a daisy in recent years. Bigfoot Silva? Not so much. He’s only won one match in the past few years and his many defeats were mostly by KO. And now Bigfoot wants to try his hand at kickboxing? It’s no surprise that he lost miserably against Rico, so all of this hype and promotion was for nothing. Oh well.

***HONORABLE MENTION***

LIST ITEM: Bayley: This Is Your Life.

THOUGHTS: It takes a special kind of dork-a-puss to screw up a lovable character this much. As a WWE wrestler who helped pioneer the Women’s Revolution with her wild popularity and strong work ethic, Bayley seemed to be headed for big things. And then…the creative writing team, in all of the infinite wisdom, broadcast a segment called Bayley: This Is Your Life, where her opponent for a pay-per-view, Alexa Bliss, painted her as having a helicopter father who was there during her first kiss and during kindergarten class. But don’t worry, because Bayley will soon get her revenge, right? Wrong! She looked like a clown in this feud and the fans booed the shit out of her for it. Poor girl. Poor, poor girl. She deserved so much better than this.

***CONCLUSION***

Boy, that was a fucking feel-good read, wasn’t it? You’re not shocked or depressed at all, are you? That reminds me, be sure to buy a copy of my book American Darkness on Amazon and other online retailers! Oh, that was ill-timed. Feel free to shiver if you’d like. Hehe! I’m Garrison Kelly and I’ll see you next time!