WWE Wrestlemania 28: Sheamus vs. Daniel Bryan

MATCH: Sheamus vs. Daniel Bryan for the latter’s World Heavyweight Championship
PROMOTION: World Wrestling Entertainment
EVENT: Wrestlemania 28
YEAR: 2012
RATING: TV-PG for mild violence
GRADE: Fail

Sheamus was first on WWE television in 2009 as part of the revived version of ECW (which wasn’t anything like the original, unfortunately). He had the size, strength, and athleticism that WWE management loves in a potential World Champion. Naturally, they booked him to go on an undefeated streak for months on end, even having him win the WWE Championship in December of that year from John Cena in a Tables Match. While the muscular and gigantic Irishman was mowing over opponents left and right, he even caught the attention of the Wrestling Observer Newsletter in 2010, who deemed him the Most Improved Wrestler of that year.

Daniel Bryan is the exact opposite of Sheamus. He arrived on WWE television in 2010 as part of the show that replaced ECW called NXT, where he was a “rookie” learning from The Miz. From the first day in the WWE, Daniel Bryan was disrespected by his peers and even caused play-by-play announcer Michael Cole to turn heel in an effort to bury him on commentary. During his time on NXT, Bryan amassed a win-loss record of 0-10 and continued to be booked in losing situations throughout 2010 and 2011. He won the World Heavyweight Championship from the Big Show in December of 2011, but only because he had the Money in the Bank briefcase and cashed it in at a vulnerable opportunity.

All of this hatred for Bryan from WWE management stemmed from his “dorky” personality and short stature. And yet, the Wrestling Observer Newsletter awarded him Match of the Year one time and Most Outstanding and Best Technical Wrestler multiple times during his career on the independent circuit. The clash of opinions between the “internet dorks” and WWE management was not lost on the audience.

Fast forward to 2012 where Sheamus is a wildly popular baby face and Daniel Bryan is a cowardly heel who celebrates disqualification and count-out victories. Sheamus won the Royal Rumble in January and got to choose which World Champion to face at Wrestlemania: CM Punk or Daniel Bryan. Sheamus chose the latter of those two and the match was booked.

But having a match booked in advance is very different from having a match properly promoted. In most normal championship matches, the baby face is the one who has to overcome insurmountable odds to win the belt. Not the case with Sheamus. He had the size and the violent momentum while Daniel Bryan was running away and being a sheepish coward. Betting the house on Sheamus winning in convincing fashion would make you a rich man by now.

And then the World Heavyweight Championship match took place at Wrestlemania 28. The fans in attendance were expecting a war between these two. They expected Sheamus’ powerful brawling style to clash with Daniel Bryan’s fast-paced technical style in a battle where concussions, blood, and welts would have been considered normal. Here’s how it really went down. Daniel Bryan’s storyline girlfriend AJ Lee gets on the apron and the two of them share a pre-match kiss. Daniel Bryan turns around and gets a Brogue Kick to the face, which is Sheamus’ finishing move. Sheamus pins Bryan 1-2-3 and wins the title in a record-setting 18 seconds. When Five Finger Death Punch put out the album “War Is the Answer”, they clearly didn’t have this drive-by abortion of a match in mind.

To say that the fans were pissed off would be an understatement. To say that they were in a riotous rage would be more appropriate assumption. The fans booed Sheamus out of the building (despite him being a baby face) and cheered wildly for Daniel Bryan (despite him being a heel). You have to remember that this is a new day in wrestling. The fans won’t blindly cheer for baby faces and blindly boo heels anymore. With universal internet access, you can find out backstage facts about your favorite wrestlers and form your own opinion of them. The fans still love Daniel Bryan to this day and cheer their heads off for him everywhere he goes. The WWE tried to bury his legacy and now he’s the most popular guy on the roster. The fans got ripped off and the bookers for this match have egg on their faces.

At this point, it shouldn’t come as a surprise anymore that WWE management doesn’t enjoy the work of Daniel Bryan. However, I believe his attempted burial at Wrestlemania 28 had more to do with something else disturbing. A few weeks before his match with Sheamus, Daniel Bryan interfered in a match featuring Randy Orton and caused a No Contest when he clocked Orton in the back of the head with his title belt. Randy Orton was diagnosed with a concussion and written of WWE television for the next few weeks.

If you’re knowledgeable of backstage politics like I am, you know why concussing Randy Orton is a big deal. The man is the corporate face of WWE. He has all the big matches and all the movie deals, so he has a lot of power when it comes to making decisions about other wrestlers.

In 2009, he complained to management after a wrestler by the name of Mr. Kennedy “botched” a back suplex on him. Mr. Kennedy was fired the next day. Kofi Kingston was in a match with Orton and “botched” the ending. Now Kofi Kingston is a mid-card joke. Roman Reigns and Seth Rollins called Randy Orton out for botching part of the Money in the Bank Ladder Match in 2013. Those two lost their Tag Team Championship months later. So it’s okay for Orton to botch as many times as he wants, but for other people to botch is suddenly heresy. That’s how much power Randy Orton has; he’s untouchable. He just might be the reason why Daniel Bryan lost his championship in 18 seconds. I don’t know, but it’s a damn good guess.

Ever since that god-awful championship match, Sheamus continued to steamroll through opponents and Daniel Bryan continued to be underrated in defeat. But don’t feel too bad for Daniel Bryan, because after forming a successful tag team with Kane, the fans REALLY started to get behind him and he won three more World Titles. But here’s the thing: he didn’t win those titles by being cowardly and sneaky. He won them by being a superior wrestler to his opponents. Hell, at Wrestlemania 30, he defeated three future Hall of Famers in the same night to become the new World Champion, in what would be the most defining moment of Bryan’s career. The moral of the story: you can bury Bryan all you want, but he’s going to keep scratching and clawing until he breathes fresh oxygen once again.