Marketing Wizard

I’m an author first and a marketing wizard second. Actually, you couldn’t really call it second. Maybe third. Or fourth. Or one-hundredth. The last time I learned anything about marketing was when I was 14 years old and studying it in my freshman year of high school, where my brain was melting into a puddle of liquid shit on account of PTSD from being bullied. So naturally, I retained nothing from that class, particularly as it relates to advertising a product. The product I want to advertise is my self-published book “Red Blood, White Knuckles, Blue Heart”, which was written under the name Garrison Kelly. The most I’ve done to advertise this book is approve distribution on Lulu.com (my publisher) and start an ad campaign on Goodreads.com. That’s about it. Now I have to ask, where do I go from here? This is one of the dangers of being a self-published author: aside from posting advertisements on various websites, you’re not going to get much out of it unless you’re a marketing genius. Think about Christopher Paolini for a moment, the author of the Eragon series. He self-published his books and became successful doing it, mainly because his story fell into the right hands, Carl Hiaasen’s step-son. Say what you will about the clichés he uses, he is successful nonetheless. In fact, there are a lot of authors out there who use traditional publishing and become successful despite being piss-poor writers. I’m not saying Christopher Paolini is piss-poor, because I’ve never read his stuff before, I’ve just seen the movie. But you get my drift, right? Success is all about being in the right place at the right time. Or if you’re a glass-half-empty kind of guy, not pissing off the wrong people. I’ve asked various people on the web about what I need to do to market my book and I haven’t gotten a definitive answer as of yet. So now, I’m using this forum, my book blog, to ask you guys if you know anything about advertising and if you do, how far should I go? The easiest answer you could give would be for me to close my Lulu.com account and go traditional. It’s easy for you to say, but harder for me to do. To be a traditionally published author, you have to have the best agent money can buy and you have to send your manuscript to tons of companies. And most of the time, they’ll say “no”. Not because you suck, but because they’re just plain not interested. Lots of great authors go unheard and it’s all because editors at publishing companies simply don’t give a damn about them. So instead of spending tons of money sending out my manuscript to people and getting told “no”, I’m going to say “yes” to myself and use Lulu.com. If no one else will reward me for my hard work, I’m going to reward myself. The question now is, how do I reap these rewards and turn this book into a marketing machine? We’ve got ears, say cheers!

　

***THE NEXT BOOK***

If for some reason I don’t publish another post on my blog reviewing a good book, it’s because I’ve run out of books to talk about and need to read new material. The book I’m reading now is “Skin Tight” by Carl Hiaasen. The problem? I’m only 20 pages into it. Who knows? I just may burst through it all one day when the skies are cloudy and new age music is serenading me through the TV speakers. Look forward to a post about “Skin Tight”. It won’t be too much longer, I hope.

　

***LYRICS OF THE DAY***

“Back at school it never made much sense. Now I pay but I can’t pay attention. Teaching me the hardest lessons of my life. Too dumb to die I guess, but that’s the way it goes. Sometimes I must regress these. Sex, drugs, and violence. English, math, and science. Safety in numbers. Give me, give me danger. Well, I don’t want to be an imbecile, but Jesus made me that way.”

-Green Day singing “Sex, Drugs, and Violence”-