Consumers of storytelling should never have to compromise when it comes to good character work. Apparently, the readers of the Wrestling Observer Newsletter agree with me given how often they slaughter Bray Wyatt in the yearly awards. No, this isn’t just a minor disagreement. They annihilate him! They murder him! They brutalize him! They do all the things he could never do to his opponents when it counts the most. Oh sure, they’ll give him the Stockholm Syndrome treatment with the Best Gimmick awards in 2013 and 2019. And trust me, there’s a lot to be said about playing a demented cult leader and an indestructible monster on TV. But unfortunately for Mr. Wyatt, that’s where the praise ends and the raging against terrible booking begins.
Most Overrated Wrestler in 2020 (that’s a little harsh, all things considered, but okay). Worst Feud of the Year in 2017 against Randy Orton. Worst Feud of the Year in 2019 against Seth Rollins. Worst Feud of the Year in 2020 against Braun Strowman. Worst Gimmick in 2017 for being the bodily host for the spirit of Sister Abigail. Worst Gimmick in 2020 for doing the same indestructible monster character in 2019, but with more losses and more ridiculousness. Worst Match of the Year in 2014 against John Cena in a Steel Cage match (deep voiced child, anybody?). Worst Match of the Year in 2017 against Randy Orton (the worms…all those fucking worms!). Worst Match of the Year in 2019 against Seth Rollins in a Hell in a Cell match (a.k.a. the match without rules and limitations that ended in a disqualification anyways). Last and surely least, Worst Match of the Year in 2020 against Braun Strowman in a Wyatt Swamp Fight (there was no clear winner in this cheesy horror movie with more plot holes than I can count).
So…how did this happen? How did the WWE fuck up this badly when they had handfuls of gold with Bray Wyatt’s various characters? How do you fuck up a charismatic cult leader who could and would kill you with a screwdriver if he wanted to? How do you fuck up a creepy children’s show host who looks crazy enough to be on the sex offender registry and therefore shouldn’t be around children? How do you fuck up an indestructible monster with a hideous, ugly, nightmarish face that would put Pink Floyd and Slipknot to shame? How do you fuck up a character with so many layers, so much creativity, and so much potential to be a top star for the rest of eternity? I’ve got your answer right here: he loses too much.
Yep, that’s right. He’s a three hundred pound killing machine who can hit like a cannonball and move like a cruiserweight. His dialogue is so cryptic, so seductive, yet so terrifying that it’ll echo in your mind like a schizophrenic voice for days on end. If he tells you he’s going to murder you in a cold blood and leave your corpse for the buzzards to feast on, you don’t question him for a second…until he loses all of his biggest matches. He talks a big game and never backs it up when it matters. The audience is so used to seeing him fail that when he finally does add a championship or two to his resume, nobody cares. All the Hawaiian shirts, bowler hats, demonic masks, and pedophilic tendencies don’t mean shit if no one believes in the villain who embodies those traits.
Even if you don’t watch wrestling and have no idea what the fuck I’m talking about, you as authors should still take Bray Wyatt’s story and career as a cautionary tale when creating your own villains. If you want to create a convincing villain, you can splatter them with all the creative tropes in the world as long as they’re powerful enough to make their eventual defeat believable and meaningful. I’m not saying the villain has to win EVERY time, but his losses should be in small ways that don’t derail whatever momentum he has.
You think Darth Vader would be an iconic villain from the Star Wars franchise if he kept getting his ass kicked by the rebels? Fuck no, he wouldn’t have! So what does he do to solidify his power? He cuts off Luke Skywalker’s hand, he imprisons Han Solo and hands him over to Boba Fett to be frozen in carbonite, he destroys entire planets with his Death Star battle station, and he murders the fuck out of Obi-Wan Kenobi. If you’re coming for Darth Vader’s head, you’d better paralyze his ass, because he’ll kill you the first chance he gets.
Your main villain doesn’t have to have political power over an entire galaxy. Maybe he can have power over another person. Maybe he can kidnap somebody and bend them to his will through mind-fucking torture and endless agony. Can his captive defeat him over and over again for the story to be believable? Hell no! But can his captive run away for a little while and get recaptured and brutalized over and over again? Sure! Even if the kidnapper gets an infected bite on his arm, that’s still a small enough defeat that he’s not completely gone just yet. Maybe he has no medical supplies for that wound. Maybe over the course of the story, he has to travel a long way to the nearest hospital for care. The longer he travels, the sicker he becomes. Even if he does make it to the hospital, he still risks getting captured himself, but by the police. So many layers to this story, yet the kidnapper in question is still a villain you love to hate and would love to see systematically destroyed.
Now…take those two scenarios I laid out and replace the head villains in charge with “The Fiend” Bray Wyatt. He’s the last motherfucker who deserves to wield a light saber. He shouldn’t be allowed near anybody whom he can easily stuff into his windowless van on its way to a room with no view. Long dreadlocks that look like Cthulu’s tentacles. A face with an enormous grin, rotten teeth, and ripped skin. A lantern with Bray Wyatt’s original head covering the light. Dialogue peppered with death threats and seductive promises of the darkest kind. Immunity to pain that his torture victims could only dream of having during their times of torment. If he’s written like a killer, he will succeed in these roles and become even more iconic than his predecessors. If he’s written like a chump like he’s been for most of his career, Siskel and Ebert will come back from the dead just so they can shit all over whatever story he’s a part of. And then they’ll be put back in their graves by The Fiend’s necromantic powers.
Even the most brain-dead authors understand the idea of the villains having a shit-load of power. Power can come from anywhere, but if a villain has a lot of it, then his defeat will be even more incredible, especially if the hero comes from modest means. But that of course is giving the WWE too much credit. They used to know how to build stars. Hulk Hogan, The Ultimate Warrior, Stone Cold Steve Austin, The Rock, and John Cena are all shining examples of their success in that department. But as Vince McMahon got older and slower, so did his storytelling.
As the CEO of WWE, Vince gets the final say in whatever creative decisions make it to television. When his brain is rotting that badly and he has that much influence over the shows, people start to notice and people turn off their televisions. I turned off mine in 2018 and haven’t turned it back on for WWE since then. Thanks, guys, for completely murdering my love for pro-wrestling. And an extra special thanks goes to the geniuses who set Bray Wyatt up to fail. He had all the creative potential in the world. He could have been a badass villain everyone can be scared of. But not anymore. That makes me sad. I’m sure it makes him sad as well.
Authors, if you’re going to make your readers sad, do it the old-fashioned way by killing off their favorite characters or at least badly torturing them. Don’t do it by creating awful villains. And don’t do it by creating awful heroes and neutral characters either. If you’re going to create a character cast, do it right! Make them three-dimensional. Make them overflow with personality. Saddle them with crazy gimmicks. But most importantly, make their victories and losses believable, for fuck’s sake!
(sigh)
…In case it wasn’t abundantly clear already, my heart hurts for Bray Wyatt and all of his incarnations (except for Husky Harris, but he was just learning how to do decent character work at the time, so I shouldn’t be too hard on him). Wrestling fans were angry as hell in 2020 when the Wrestling Observer Newsletter put out their yearly awards and Bray Wyatt was absolutely wrecked. If those same fans still believe in the magic of Bray Wyatt, then they’re certainly welcome to. I’m not going to shit all over their happiness in that regard. So maybe the negative attention has less to do with the wrestler himself and more to do with the way he’s portrayed on TV. Even Dave Meltzer, the head journalist in charge of the WON, called him a genius when it came to his character work. I bet it hurts him and the rest of his voters to do Bray dirty like that. But silencing criticism is the same thing as acknowledging the problem doesn’t exist. WWE fucked up Bray Wyatt like a bunch of idiots and now they’re surprised when he doesn’t connect with everyone who watches him. How sad. How relentlessly sad.
