Most Disgusting Promotional Tactics of 2015

***MOST DISGUSTING PROMOTIONAL TACTICS OF 2015***

With the internet as prominent as it is and with backstage politics as easily accessible as they are, wrestling has easily become the most criticized form of entertainment, even by its own fans. A lot of the negativity stems from certain fans not seeing their favorite wrestlers succeed (Cesaro) or seeing their most hated wrestlers get an elevator ride to the top (Kane). It’s hard to maintain a positive attitude among the spoiled fans, but I’ve managed to do so and enjoy wrestling for what it truly is: entertainment.

Yes, I know this journal is about a negative award given by the Wrestling Observer Newsletter every year. I talk about it often, but not because I’m a negative human being. These award winners and runner-ups are a huge source of creative fuel for me. Creative fuel is essential to the life of an author. That, and I love to shock the shit out of people from time to time. The 2015 WON awards have been revealed and in this particular category, there were seven different candidates (one winner, six runner-ups). I’m going to work my way from the top of the list (the winner) to the very bottom. Starting with…


***AWARD WINNER***

EVENT: WWE using Reid Flair’s death to promote a feud between Charlotte and Paige.

REASON: I’ve talked about this before in the past and I’ll only speak briefly about it in the present. Death is a sensitive subject and to approach it with such classlessness is going to bring a lot of people either to tears or a boiling point. It was the case in 2013 when Paul Bearer’s death was exploited and in 2006 when Eddie Guerrero’s was as well.

EXAMPLE: The Westboro Baptist Church are the worst offenders when it comes to insensitivity toward the dead. They hold up “God Hates Fags” signs at funerals, claiming that God is killing off these now-dead people because America’s approval of homosexuality. I could actually picture a Fred Phelps caricature being used on an episode of WWE Raw and then that manager getting a Worst Gimmick award.


***FIRST RUNNER-UP***

EVENT: WWE botching the Divas Revolution.

REASON: Bringing up three badass female athletes to the main WWE roster seemed like a good idea on paper, but it doesn’t change the fact that WWE women’s matches are much different from NXT women’s matches. In NXT, the women are strong role models and bold risk takers, thus ensuring them five-star match accolades. In WWE, the women are sophomoric and have awkward choreography. In other words, nothing has changed on the main roster.

EXAMPLE: Let’s say for instance there’s a high fantasy story taking place and there’s a war going on between an army of orcs, an army of dwarves, and an army of elves. That’s a lot of goddamn warriors and that has potential for a lot of goddamn bloodshed. But let’s say the warriors get drunk and start fighting like middle schoolers. The best you could hope for at this point is a draw.


***SECOND RUNNER-UP***

EVENT: James Storm pushes Mickie James into an oncoming train.

REASON: I haven’t watched TNA since I gave up on them in late 2011. Having said that, we can all agree that it’s not very nice to push a defenseless woman into a moving train. Obviously, Mickie James didn’t die; it was a way to write her off television. But given the fact that trains are big fucking machines that move at a fierce goddamn velocity, the thought of Mickie James’ guts being spread all over the train station is just gross.

EXAMPLE: I used to watch episodes of Dudley Do-Right where the love interest of the main character would be tied onto railroad tracks while a steam train is blitzing her way. It’s a kid’s cartoon, so obviously the love interest was never splattered into a pile of blood and guts. But if you really think about it, that’s a screwed up way to kill somebody, especially a helpless woman whose only role on the show is to be saved by the masculine hero. That’s like something from Criminal Minds.


***THIRD RUNNER-UP***

EVENT: WWE exploiting Connor “The Crusher” Michalek when giving him the Warrior Award.

REASON: TV shows get accused of exploiting their guests all the time. Dr. Phil does it on a regular basis when he brings rape victims onto his show. The Biggest Loser is basically one big fat joke that spans several seasons. And now you’ve got WWE super fan and childhood cancer victim Connor Michalek being paraded around to show what great guys the WWE are…months before they exploit the death of Reid Flair.

EXAMPLE: I think I’ve already covered the examples when I brought up Dr. Phil and The Biggest Loser. What I haven’t covered is that every October, WWE parades around breast cancer survivors as part of their alliance with Susan G. Komen. The WWE neglects to mention that Susan G. Komen was responsible for de-funding Planned Parenthood and that the CEO of SGK pockets most of the donations.


***FOURTH RUNNER-UP***

EVENT: Lucha Underground televising matches where men beat up women.

REASON: With all of this talk in today’s world about “rape culture” and “a woman’s place”, haven’t these poor girls suffered enough without being assaulted by men on a weekly basis? I will admit that the WWE’s Stephanie McMahon is a pain in the ass and deserves a Worst Gimmick award in the most vile way. It doesn’t change the fact that if she was booked in a match to get a KO punch from The Big Show, the WWE would win this award and not the Lucha Underground. If you want Stephanie McMahon to get her ass kicked so badly, have Ronda Rousey do it; she won’t let you down. Plus, Ronda is all woman.

EXAMPLE: The movies North Country and Iron-Jawed Angels are perfect examples of male supremacy. You’ve got men sexually harassing and physically beating these women all because these females want the same societal status as their dick-swinging counterparts. I’ve seen North Country and it was the most disturbing movie I’ve ever watched. I haven’t seen Iron-Jawed Angels, nor do I want to since it’s basically the same male supremacy over and over again.


***FIFTH RUNNER-UP***

EVENT: Michael Cole doing a broken neck storyline directly after Perro Aguayo, Jr. died from whiplash.

REASON: I’m sure this wasn’t intentional mockery of Perro Aguayo’s situation, but the timing couldn’t have been worse than if it was 2005 and the WWE did a terrorist storyline on the day of the London bombings. Timing is everything when it comes to sensitive subjects. Which leads me to my next example…

EXAMPLE: Back in 2011, Fox pulled episodes of Family Guy, The Cleveland Show, and American Dad off the air because they were all about stormy weather and a hurricane had just past through…I forget where. Imagine that backlash against Fox if they hadn’t pulled those episodes, as if Seth MacFarlane doesn’t catch enough shit already.


***FINAL RUNNER-UP***

EVENT: WWE blackballing Hulk Hogan for his racist remarks in 2012 and then lionizing The Ultimate Warrior, who said just as bad or worse things in public.

REASON: Racism is racism no matter who it comes from. The only difference between Hulk Hogan and The Ultimate Warrior is that the latter is now dead and lionizing him would be the only way to honor his memory. Then again, if praising the dead was standard operating procedure, Chris Benoit would be a first ballot WWE Hall of Famer.

EXAMPLE: Racism is a touchy subject no matter which political or news channel you dial into. Donald Trump shoots his mouth off on a regular basis about Arabs, Mexicans, and black people, yet people cheer him on and encourage it. But whenever Al Sharpton talks about white privilege, suddenly the hammer gets brought down with a stiffness.


***CONCLUSION***

Creative fuel can come from anywhere. As far as the creative fuel from MDPT awards go, this is my way of not allowing tragedies to go to waste. Whenever authors write a story, there has to be a main problem and the protagonist has to go through hell in order to solve that problem. When drawing inspiration from these seven horrifying wrestling stories, think about that for a moment.


***WRESTLING JOKE OF THE DAY***

As long as the WWE is putting together tag teams based on their initials, let’s go old school with the pairing of Sting and Ted DiBiase (Team STD). Don’t worry about them giving you cross-body blocks, because Team STD is easy to catch.